Drink Your Dirties Clean - The Why

Drink Your Dirties Clean: The Olive Juice Revolution That Changed the Dirty Martini Forever

Let’s be honest: the dirty martini has always walked a little on the wild side. It’s bold, briny, unapologetically salty—and that’s exactly why we love it. But before Dirty Sue showed up, the dirty martini had a dirty little secret: it wasn’t always clean.

We’re talking hygiene here. Back in the day, making a dirty martini behind the bar could be a little... sketchy. Bartenders would cover the olive tray with their hands and let the juice drip through their fingers into the shaker. Olive jars were drained dry, leaving a sad, murky puddle of brine and over-soaked fruit. If you were lucky, your martini tasted decent. If not, it was a cloudy mess of questionable liquid and good intentions.

That was the state of cocktail culture—until one bartender had a better idea.

Enter ET Tecosky and the Birth of Dirty Sue

ET, longtime barman at Jones Hollywood in Los Angeles, saw the problem firsthand. Night after night, he found himself digging into olive jars, squeezing every last drop of juice while trying to keep the martini clean enough to serve. The solution? Premium, bottled olive juice—consistent, filtered, and created specifically for cocktails.

That’s was the lightbulb moment - ET realized that dirty martini lovers deserved something better. Something cleaner. Something worthy of the cocktail itself.

So he bottled it. And just like that, Dirty Sue was born.

A Briny Cocktail Game-Changer

Dirty Sue was the first premium olive juice created by bartenders, for bartenders—and it changed the way we make martinis. Thrice filtered and perfectly balanced, Dirty Sue delivers rich, savory brine without the cloudiness or off-notes of jar juice. It’s clean, it’s consistent, and it lets the vodka or gin shine without compromising flavor.

The result? A dirty martini that’s no longer a gamble—it’s a revelation.

No hands in the olive tray. No spoiled jars in the fridge. Just a beautiful, briny pour every single time.

Dirty Never Tasted So Clean

Today, Dirty Sue has grown beyond the bar. From cocktail lounges to kitchen counters, people are rethinking the way they make martinis—and the quality of what goes into them. With Dirty Sue, the dirty martini has officially leveled up.

👉 Drink Your Dirties Clean.

Because the only thing “dirty” about your martini should be the flavor—not the process. No more dipping fingers into jars. No more guessing games. Just pure, cocktail-ready brine made with intention.

From Hollywood Bars to Home Bars Everywhere

What started at Jones Hollywood with one frustrated bartender has turned into a movement—one that honors the cocktail tradition while raising the bar. Dirty Sue now offers not just olive juice, but Cowboy Olives & Blue Hots, Onions, Whiskey Cherries, and even Pickle Brine—all made with the same commitment to quality.

So whether you're shaking martinis at home or behind the stick at your favorite neighborhood bar, remember: Dirty is a style. Clean is a standard.

Drink Your Dirties Clean.
The martini deserves it—and so do you.

Check out the Drink Your Dirties Clean video - https://www.youtube.com/shorts/DWFxkev5Gio